Baby and You

Pura – Baby wipes that are kind to your baby, planet and pocket.

Following the arrival of your cute little bundle, you’re likely to get through almost 9,000 baby wipes in one year alone!

Though they’re unbeatable when it comes to cleaning up all manner of sticky messes, disposable baby wipes can be a bum deal for the planet.

Thankfully, Pura has created a welcome alternative. The brand’s award-winning baby wipes are 100% plastic-free, biodegradable and compostable. They are also cruelty-free and come in recyclable packaging.

Joining the fight against fatbergs, Pura has even created flushable wipes that break down like loo roll in sewers, making it the only baby brand to certified by Water UK as 100% Fine To Flush.

Whether used on faces, hands or bottoms, the ingredients in some disposable baby wipes can cause sensitivity on delicate skin, but Pura’s wipes are as kind to babies as they are to the planet.

Pura wipes are accredited by Allergy UK and the British Skin Foundation and are clinically approved as safe for use on newborns and babies with eczema-prone or sensitive skin.

Made with 99% water, organic aloe vera and no perfume, alcohol or chlorine, they are also paediatrician and midwife approved.

Pura is also making eco affordable for all – costing the same as traditional, plastic wipes and less than many leading eco-friendly brands.

Parents can save 20% off each order with Pura’s flexible subscription plan which offers free, next-day delivery.

To make further savings, while you help save the planet, look out for Pura’s newest arrivals – eco nappies – which launched in November.

For more details visit


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