Baby and You


Deciding to breastfeed

As Avent, we’ve been studying the feeding of babies for over 30 years, and have come to understand that many Mums want to breastfeed their little one. Successfully achieving this is easier with guidance and support and so we’ve put this guide together to help you along the way.

You probably already know that there are plenty of benefits to breastfeeding, but maybe you’re missing some of the finer details. Just what are those benefits? And how can you make sure that breastfeeding will go smoothly for you personally? We’ll try to help you figure out what’s best for you and your baby, how best to prepare and introduce you to the people who can help you along the way.


Tell me more about breastfeeding

Let’s begin with a deeper dive into the benefits of breastfeeding for you and your baby.


A wonderful way to bond

It’s hard to beat the closeness that breastfeeding creates between you and your baby. Research also shows that skin-to-skin contact helps you establish and maintain breastfeeding.


Benefits for Mum and baby

Breast milk can build the foundation of lifelong good health for both babies and mothers, having been shown to support brain development and your little one’s immune system. If you choose to breastfeed, it can help to provide all the nutrients your baby needs for a healthy start in life, as well as helping recovery postpartum. It can also help to reduce bleeding after birth and shrink your uterus.


The key questions to ask yourself

  • How long do I want to breastfeed for?
  • Do I want to exclusively breastfeed?
  • How can my partner help me?
  • What adjustments might I need to make for me personally?


Feel supported the whole way

As the countdown continues to your baby’s arrival, don’t hesitate to start a conversation with your doctor about breastfeeding. And keep it going!  Every woman is different, and the thing about parenthood is that there’s only so much you can prepare. Once your baby arrives and in the months that follow, keep talking with your doctor, other mums and family. Ask for the support you need and, most importantly, enjoy this special time with your baby!

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