Baby and You


The Swedish, timeless, sustainable and affordable fashion lifestyle brand for the little ones in our lives.

Newbie, which originally launched in Sweden in 2010 offering baby’s clothing made from 100% organic cotton, was launched in the UK in October 2017. Newbie has quickly become renowned for its beautiful clothes for both babies and kids up to age eight, which are built to last made from organic cotton and other more sustainable materials. Newbie creates timeless collections, featuring hand-illustrated designs, inspired by the Swedish way of living and offered at affordable prices.

With its core focus on quality, design, price-value and sustainability, Newbie products are made using more sustainable, organic and recycled materials. Through its classic Swedish design philosophy, Newbie garments are made to be used, re-used and inherited for generations.

A large part of Newbie’s appeal is its commitment to sustainability. Today, we not only want to know that the brands we buy from are committed to the environment, but also want to feel assured that our little ones’ skin is protected and covered in the softest fabrics. All of the cotton used by Newbie is organic, produced without the use of pesticides or chemicals.

Little ones grow quickly, so Newbie has ensured prices offer value for money, with items starting from just £5.00. Combined with quality which is built to be handed down through the generations, all parents can access organic cotton for their little ones without breaking the bank.

Building a community is also important to Newbie, which currently has six stores in the UK, all of which offer local events and activities for parents. This includes Swedish fika in store, weekly buggy walks and story-time for little ones, to help new parents feel part of their local Newbie community.

Visit or your local store to find out more about Newbie’s organic cotton clothing and shop the full collection. For readers of Mum Plus One, Newbie is offering £5 off your first order placed online, just use MPO5 at the checkout.




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