Baby and You


Naturally beautiful skin

Eczema, also known as atopic dermatitis, is characterised by dry skin, inflammation and itching.  Most people with eczema will develop the condition as a child and notice flare-ups before the age of 5. There is no cure for eczema, however the good news is that many children grow out of it as they reach adolescence, with as many as 7 in 10 having total remission from the condition.

Tips for treating eczema and preventing flare-ups

  • Eczema cannot be cured, but with care the skin can be soothed, and flare-ups can be prevented:
  • Stay soap-free: Soap can strip the skin of natural oils and irritate delicate skin. Soaps and shower gels also likely to contain fragrances, colourants and chemicals that can sensitise the skin. Instead use AproDerm® Colloidal Oat Cream or AproDerm® Emollient Cream, they are soap substitutes that will get your little one clean, without dehydrating their skin.
  • Apply AproDerm® emollients to prevent and treat eczema attacks. Emollients are topical treatments that form a protective layer over the skin surface, trapping in water and moisturising the skin cells. Apply them to your child’s skin liberally and frequently to decrease itching and reduce the risk of flare-ups. AproDerm® can help restore the skin’s barrier and prevent the entry of irritants and infections. The complete AproDerm® range is suitable from birth.
  • Prevent flare-ups: There are lots of things that can make eczema worse, so with a little detective work you can identify the culprits and protect your child’s skin. Allergens from mould, pets, stress, illness, central heating, sun exposure, swimming and rough clothing can all be triggers
  • Chemicals in skin products can dry, irritate and sensitise the skin. The AproDerm® range has been scientifically formulated to be free from SLS, parabens, halogens, fragrances and colours to decrease the danger of inflammation.



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